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Psychology of Objects and Their Interaction with Our Culture and Society2022Numerous designers, sociologists, and psychologists have written about the relationships we establish with objects. Some speak of emotional connections, while others completely distance themselves from the connotation of emotions, valuing only the object’s function. Also, it should be noted that we are talking about inanimate objects, which can only offer us experiences related to the function for which they were created. This article aims to investigate the relationship between the object and the consumer, considering the society in which we live. We are taking into account the psychology of objects and how they play such an essential role in our lives, from their origins to the present. The evolution of object design is parallel to that of society, and it must be so because it has to respond to the needs of each moment. Most of the objects are created for practical purposes, but despite not having a defined use, one could say that decorative objects also have their function: to embellish. The field of study of this article intends to demonstrate also that even practical objects, if they have an aesthetic aspect, are easier to use, respecting specific criteria to be listed. It is about searching, classifying and analyzing each criterion to find a tool for understanding and hierarchical organization with which the individual can order the surrounding stimuli within their world of values and concepts. The methodology used is monographic- theoretical (we are dealing with a topic, an “abstract problem that may or may not have been the subject of other reflections”). It is divided into two parts, one about the theory of objects and the other that deals with the interaction of the object, through its interface, with society, and its psychological qualities. We will also establish right from the beginning the concept of interface as a communicating form and as a communication context of the object. We will take the interface as a communicating aspect of the object with the world, a “language” specific to each object. Just as we humans have our language to communicate, each object has its interface corresponding to its destination (the function for which it was designed). And depending on the “language” used (the interface), we get one response or another from the interlocutor. Each interface represents an identity, the identity of each object through which it communicates with the outside. We will refer to an influential author, Donald Norman, among others, who

Emotional DesignResearch Papers

Using Emotional Design To Make Memories And Enhance Using Emotional Design To Make Memories And Enhance Relationships Relationships2019We have all experienced this. When we see a thing, the memory of it will come back in our minds no matter how many years have passed. This is the power of memory. What follows is our feelings and emotional reaction to this memory. Reminders of happy memories can bring back pleasant feelings tied to the original experience, regulate positive emotion and promote better well-being. This paper will focus on using emotional design to generate and recall positive memories in order to develop healthy relationships.

Emotional DesignResearch Papers

Designing Visceral, Behavioural and Reflective Products2017Designers and manufacturers often see con- sumption as the primary objective of a product – with implications such as discarded products, obsolete wastes, and ecological degradation. The paper aims to find the answer to the question, how emotional design can adapt the discarded and undesirable products into something valu- able in a long term? This paper presents a framework combining Chapman’s theory and Norman’s theory on three levels of emotional design to highlight what long lasting connection with products entails. A design approach is presented combing the Wabi Sabi philosophy that pro- motes the celebration of decay and damage. This is used as one of the design principles for the experiments conducted on discarded products. Through constant user interaction before, during and after the experiments the evaluation of design as an agent of transformation is done. The user conducted the evaluation based on the Kansei elements of looks, sound, smell, and feel of the product. The experi- ments confirmed that a long-term value is only achieved through redesigning and reconstructing the perception of people towards products on a reflective level, rather than the visceral and behavioural elements of the product. The research found attachment to the visceral and behavioural elements of a product instead of an emotional one was causing users to discard products faster than required. The research indicated that many people, including designers and manufacturers, are unconsciously focusing on usability (behavioural level) and physical look (visceral level) of a product that are easily replaced, than on a meaningful way (reflective level) to create and maintain long-lasting emo- tions. The research concluded with a proposition towards digitization of products which could perhaps be an all round solution to make products more appropriate to human emotions. Digitization could give products the ability to capture, store and then communicate the stories, journey and memories back, in order to empower people to understand the value of longer-term use of products.

Emotional DesignResearch Papers