IT Skip navigation Create 0:07 / 4:44 Introduction to logos What makes a truly great logo Vox 12.7M subscribers 89K Share Save Download 4.5M views 10 years ago Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amaz … ...more 1,246 Comments Sort by Add a comment... @yatinchoudhary1 10 years ago The thing about Nike paying to its logo designer, I loved that. 8.3K Reply 44 replies @451asians 9 years ago i was watching in full screen and my mom walked in on me when the swastika was on screen lmao 4.9K Reply 26 replies @JonandEva 9 years ago Wow, Vox is kicking ass. So much good quality content. Thank you! 3.4K Reply 8 replies @BrantWeckstein 9 years ago (edited) Vox gives me faith in YouTube 421 Reply 4 replies @kareemMachnouk 10 years ago I loved these kind of video, please do a lot more videos about creative industries ect. 3.1K Reply 12 replies @gojewla 10 years ago I like this channel. It's informative. 2.2K Reply 16 replies @AtheistEve 10 years ago It was good of Nike to go back to their original logo maker and recompense her. 197 Reply 2 replies @PushedToInsanity 10 years ago In love with branding and logos. Great video! 1.5K Reply 8 replies @meghandenny6922 9 years ago vox has recently become one of my favorite channels 273 Reply @Fungamerplays 9 years ago "human face for reference" is this a video for aliens? 52 Reply @genesismayer3865 10 years ago hahaha the logo behing the guy makes it look like he has cat ears 369 Reply 7 replies @kilorat 10 years ago Best part of the video is that girl seeing how much stock she was given, and her hands were shaking after reading it. 71 Reply @guernica69 10 years ago The diving competition analogy at 3:56 is genius! 7 Reply @Sam081590 9 years ago I've become addicted to Vox's videos! Keep it up! 314 Reply 1 reply @johannesfg4770 7 years ago (edited) “This guy is Michael Beyrut - Im Michael Beirut” 11 Reply @VinaX2R 10 years ago 'Jeb' means 'fuck' in Polish 46 Reply 5 replies @felix56p 9 years ago "this is michael bay-root" "im michael buh-root" 9 Reply @Erictopus 9 years ago US$ 35 for Nike logo, uhauahauhauhauahuahuaha, i never think about it 438 Reply 8 replies @yowethqnn 6 years ago Am I the only one who thought the logo “Disney” said “Disnep”? 34 Reply 5 replies @thegreatcalvinio 9 years ago I had a high school teacher that worked as a marketer for Blue Ribbon Sports back in the 1960's', but left in order to do some work in Alaska. He doesn't regret it, but I kinda feel that he does... 41 Reply All From Vox Typography Logos Related Watched 39:16 Michael Bierut — "How to Think Like a Designer" Design Indaba 382K views • 10 years ago 5:35 How Apple and Nike have branded your brain | Your Brain on Money | Big Think Big Think and Big Think Creative Studio 4.7M views • 4 years ago 31:59 Black Entrepreneur Blueprint 630 - Jay Jones - 5 Things I Wish Someone Told Me Before I Became... Black Entrepreneur Blueprint 1 view • 56 minutes ago New 13:30 The ULTIMATE Guide To Typography For Beginners DesignSpo 1M views • 1 year ago 20:14 The FULL Guide To Logo Design Rules (2026) Satori Graphics 27K views • 2 months ago 1:05:38 "Breakfast in Mykonos" – Morning Jazz House Mix | BERLIOZ, BOLDEN | Aegean Coastal Living Leisure Dept. 76K views • 4 weeks ago 37:38 How to Build a Remarkable Brand in the Age of AI | Seth Godin The Entrepreneur's Studio 265K views • 2 months ago 1:17:21 Ukrainian Deep House Mix 2026 | Етнічний Звук | Найкраща Музика NeuroLira 113K views • 1 month ago 35:53 Michael Bierut: five lessons on graphic design, How to use graphic design Design Indaba 39K views • 6 years ago 2:28:25 hyper-focus. | deep house music for coding deep archive 331K views • 1 month ago 1:05:36 Persian Desert Ambience | Relaxing Ethnic Music for Focus & Meditation ELUNARA 23K views • 1 month ago 10:21 Why this font is everywhere Vox 2.5M views • 6 years ago 17:33 The Psychology of Premium Branding Omar Eddaoudi 1M views • 9 months ago LIVE Congo to Cuba 🎶 Son Clásico 🎺 Café y Vida en La Habana Havana Radio 229 watching 1:03:08 Hypnotic Duduk Trance That Makes Time Disappear - ZAHIRAN Deep Persian 134K views • 3 months ago 5:41 How to create a great brand name | Jonathan Bell TED Archive 3.4M views • 9 years ago 10:48 Want YOUR Logo To STAND OUT? Watch This Now The Futur 127K views • 1 year ago 2:09:34 intense coding | deep house music for programmers deep archive 117K views • 3 weeks ago 1:00:00 background music. quiet please. 812K views • 2 months ago 1:39:50 Lana Del Rey — Full Dark Symphonic Orchestra Cover | Cinematic & Emotional ORKESTRAL 98K views • 12 days ago