Overview Trends that perform For your business Marketing playbook Success stories Download report Be first to the next big thing Pinterest PredictsTM reveals what’s about to take off in culture, so you know what will resonate with your audience before anyone else. See our tips on campaigns that perform—the possibilities are unlimited. Download playbook 88% of our trends come true1 Skip the fads, invest in trends. Over the last six years, 88% of the trends we’ve reported have come true2—they’re lasting cultural phenomenons that help you to drive real business impact. 105% more saves year on year³ We saw a 105% increase in saves related to Pinterest Predicts 2025.4 Connect early with your audience as they look for what’s next. 68% more checkouts year on year⁵ Create campaigns that actually perform: Our trends drive real results, such as a 68% increase in checkouts related to Pinterest Predicts 2025.6 Explore unlimited possibilities Your audience uses trends in unexpected ways, and you can too. Maximise the potential of trends by thinking across categories. Cool Blue This colour isn’t just for the runway. Food and drink brands can create cool cocktail recipes that people will melt over. Gimme Gummy This sugar craze is sure to be a hit in beauty and jewellery, so home and décor brands can help people to curate a perfectly kitschy house. Extra Celestial Alien-inspired make-up is on the rise, and travel brands can make cosmic connections by featuring the best places to see the Northern Lights. Glamoratti For people looking to go glam this year, tech brands can feature bold and gold smart watches and wearables. Pen Pals Beauty brands could create a campaign that highlights the perfect products to send via snail mail. Throwback Kid With nostalgic kids items on the upswing, financial service brands can help parents to think about investing for their children. Get tactical tips Bring trends to life for your brand: Our playbook features practical tips, creative ideas and inspiration for turning cultural momentum into results. Download playbook Brands win big with Pinterest Marriott Bonvoy Bumble and bumble Wayfair Professional Raising brand awareness to new heights After identifying outdoor destinations as a growing trend among their target audience, Marriott Bonvoy sponsored the ‘Peak Travel’ trend. The partnership with Pinterest helped Marriott Bonvoy to build authentic connections with their audience, lifting brand awareness 15x above industry benchmarks.7 Marriott Bonvoy Bumble and bumble Wayfair Professional Teasing out big results from Gen Z shoppers To drive awareness and site traffic for a new texture spray, Bumble and bumble aligned creator-made Collage ads with two Pinterest Predicts trends: ‘Blue Beauty’ and ‘Make It Big’. The campaign surpassed all benchmarks, with a 64% surge in outbound click-through rates.8 Marriott Bonvoy Bumble and bumble Wayfair Professional Hitting the right notes with a jazzy trend To boost their profile with interior designers, Wayfair Professional went all in on 2024’s ‘Jazz Revival’ trend. Their omni-channel campaign leveraged everything from creator content to live events and in-store displays, lifting brand favourability with professional designers by 8.4 points.9 Your brand Become a premium partner to unlock exclusive branding privileges, access to a creative toolkit and advice from our in-house experts. For eligibility and requirements, please contact your Pinterest rep. Can you see yourself using trends in your marketing? Yes No Thank you. Your feedback makes a difference. Optional No Thanks! Your feedback makes a difference. Footnotes Pinterest internal data; global searches, related Pin saves and Product Pin outbound clicks; July 2018–July 2025. Pinterest internal data; global searches, related Pin saves and Product Pin outbound clicks; July 2018–July 2025. Pinterest internal Pin tag data; global Pinterest Predicts™ 2025 related Saves; August 2024 to July 2025 vs August 2023 to July 2024; Changes are calculated using normalised Pin tag save volume in the period between 01/08/2024 and 31/07/2025 as compared to the period between 01/08/2023 and 31/07/2024. Pinterest internal Pin tag data; Global Pinterest Predicts™ 2025-related saves; August 2024–July 2025 vs August 2023–July 2024; Changes are calculated using normalised Pin tag save volume between 01/08/2024 and 31/07/2025 as compared to 01/08/2023 and 31/07/2024.  Pinterest internal Pin tag data; global Pinterest Predicts™ 2025 related Product Pin outbound clicks; August 2024–July 2025 vs August 2023–July 2024; Changes are calculated using normalised Product Pin outbound click Pin tag volume between 01/08/2024 and 31/07/2025 as compared to 01/08/2023 and 31/07/2024. Pinterest internal Pin tag data; global Pinterest Predicts™ 2025 related Product Pin outbound clicks; August 2024–July 2025 vs August 2023–July 2024; Changes are calculated using normalised Product Pin outbound click Pin tag volume between 01/08/2024 and 31/07/2025 as compared to 01/08/2023 and 31/07/2024. Marriott Bonvoy Pinterest Brand Lift study, 2024, US Pinterest internal data, US, 2024 Wayfair Professional + Pinterest Q3 2024 Brand Lift study