In Simile today Simile is building a foundation model for human behavior, with evaluation and uncertainty treated as core model capabilities. High confidence Retail Banking Customers If switching banks took 10 minutes, who would leave and how many seem satisfied today? Would switch banks 31% Satisfied, but still switchable 44% Satisfied and likely to stay 25% Moderately high confidence Electric Vehicle Considerers Charging access is the leading barrier, followed by upfront price and long-trip confidence. Charging access 34% Upfront price 26% Driving range 19% Battery and resale value 13% Medium confidence Luxury Experience Buyers Personal recognition and effortless service most often justify the premium. Personal recognition 32% Effortless service 27% Distinctive access 18% Exceptional quality 15%