keyavadgama@gmail.com Keya Vadgama Designer, typographer, artist, writer. Devoted romanticizer of letterforms. Bay Area and Toronto About me Plumb Supermanage Marginalia SBV Logo's + lettering Sketches About me Senior Brand Designer, Adobe Current role I made a font ↗ I designed Mango, a reverse contrast text typeface, in Latin and Gujarati script. I released it on Future Fonts in 2024. You're reading it at 16px. I recently contributed a design to the Letterform Archive's 10th anniversary campaign, 10x10x10. In late 2025 I formalized my experimental South Asian art practice. I'm currently exploring representations of brownness, depicting stories from India, and making art that I want to hang in my home. See my art ↗ I like making goopy letters ↗ I wrote a dissertation in 2020 ↗ Rendering complex scripts in digital spaces: The development of layout and shaping technologies for complex script and language representation and consequent approaches to type design. Scroll through my personal type archive↗ I always come back to letterforms When I was 20 years old I became obsessed with learning everything about designing typefaces, especially for South Asian scripts. Typography has always been a way for me to connect with culture. And letterforms are something I always come back to in my work. The Malee Scholarship 2020 Women of Typographic Excellence ↗ Read my publication ↗ I write Type of Culture A newsletter where I write about typography, design, and culture. Plumb AI workflow automation 2023-2025 Plumb v3 positioning Brand Palette Click-to-copy version ↗ Plum 800 #F7F0DF Lime 400 #E3FF9C Plum 900 #190A26 Plum 100 #FAE7FF Plum 200 #F7CEFF Peach 300 #FFAE9E Background visual made in Midjourney CTA button light mode Start Earning Heart graphic Icon + wordmark design CTA button dark mode Start Earning Sticker sheet, Plumb v1 Mobile site, Plumb v2 AI automation for everyone. Ready to stop rewriting ChatGPT prompts? Start Earning FREE FOREVER, NO CREDIT CARD REQUIRED Personalized recipes and grocery lists delivered to you weekly. Dinner Plan Autopilot Create authority-building newsletters and podcasts. B2B Blog Post Writer Turn your reflections into a strategic advantage. Daily Founder Reflections Spot illustrations, Plumb v1 Plumb Site Feature Plumb flows conduct research with Perplexity and Exa , write and analyze with OpenAI and Anthropic , generate audio with ElevenLabs , and transcribe audio with AssemblyAI . Integrations section, built in Framer Supermanage AI AI meeting prep 2023 Website ↗ Event signage Brand palette Orange 600 #FC8569 Orange 200 #E3FF9C DJ 400 #EAB2D7 Cardinal 400 #B3D8C3 Disco 400 #F7CEFF Disco 800 #FFAE9E Logo Graphic Graphic Marginalia Blog SaaS productivity tool 2022 Brand palette Moon Medium #F0EDE6 Moon Light #FBF8F3 Squash #F5D88D Tomato #FF6F4D Peachy Light #FDCBA2 Peachy #FCAF70 Periwinkle Light #D1DEFF Periwinkle #83A0F0 Malibu Light #BCE5EB Malibu #054B28 Pistachio #C6E6C1 Tomato #BE2F2D Olivetti-inspired team merch Blog visual Sidebar doodle Blog visual Blog visual Logotype Sarah Beth Vintage Vintage curated goods vendor 2025 Logo in use Icon + wordmark SBV icon Brand palette Blueberry #2D1372 Sand #FFEABA Icon close up Unused olive concept Unused tomato concept Brand motifs Links Instagram ↗ LinkedIn ↗ Twitter ↗ Substack ↗ keyavadgama@gmail.com © 2026 Keya Vadgama Site set in MD System ↗