Pitch Log in Sign up Product What’s New DISCOVER PITCH Integrations Presentation Gallery Download Status Use Cases Pitch for Teams TEAMS Agencies Sales Success Marketing Designers DECKS Presentation Maker Pitch Decks Sales Decks Team Meetings Board Decks Templates Presentation Templates Pitch Decks Business Sales Startups Professional Agency Portfolio Brand Creative Modern Project Plan Proposal Research Strategy Marketing Resources Blog LEARN Academy Presentation Guide Help Center Pricing Follow Us Twitter Facebook LinkedIn Instagram Competitor Analysis Dogg.io Confidential January 2024 Competitor Analysis Dogg.io Confidential January 2024 January 2024 C — A Competitor Analysis Confidential Dogg.io Competitors 1. Market Leaders 2. Types 3. Positioning 4. Comparison 5. Growth 6. Revenue/Profit 7. Profiles 1. Target Market 2. Size 3. Attractiveness 4. Trends 5. Success Factors Market Analysis Agenda Dogg.io Market Analysis January 2024 Confidential Dogg.io $88M in funding 3 Global offices 90M Happy owners Everyone‘s best friend. Reimagined. Everyone‘s best friend. Reimagined. Dogg.io $88M 90M Happy owners Global offices in funding 3 Describe your target market. Who will you market your product or service to? Dogg.io's target market are dog owners between the ages of 25-35. They tend to live in rental units in urban areas and self-describe as "dog people." Interesting fact? Only ~10% have kids. Target Market Describe your target market. Who will you market your product or service to? Dogg.io's target market are dog owners between the ages of 25-35. They tend to live in rental units in urban areas and self-describe as "dog people." Interesting fact? Only ~10% have kids. Target Market Serviceable Addressable Market (SAM) What is the TAM that you can actually serve? -3.8% p.a. Total Addressable Market (TAM) What is the total global opportunity for this product? The sky’s the limit. 0.1% p.a. Market Size Target Market Describe who you’ll market to, and the people who will buy what you’re selling. 5.3% p.a. TARGET MARKET $2.2B TAM $44B MARKET SHARE $5M How much do we have to play with? Market Share Estimate your market share in percentage or dollars. 1.1% p.a. SAM $9B Competitor Analysis Free Pitch · Updated Apr 14 Generate presentation A versatile presentation template for a competitor analysis with slide layouts for summarizing and analyzing everything from the total addressable and serviceable addressable markets to the key competitors, this template contains a variety of slide types to suit your needs. Discover similar templates Market Research Pitch Market Analysis Pitch Bloom New Pitch You've already done all the hard work of competitor analysis. You've discovered what differentiates your business from the rest. Now the last thing you want is for your presentation to be forgettable. That’s where this template comes in. Clarify your strategy, showcase your market expertise, and keep everyone informed about your competitive edge. Then, customize fonts, colors, and images so your presentation feels as unique and unforgettable as your brand. Customize fonts, colors, and images to make your presentation on-brand 3 tips for a winning competitor analysis presentation More likely than not, you already know your competitive landscape well enough to create a competitor analysis. But after all, you're here to help your business stand out from the crowd. Here’s how: 1. Let your numbers do the talking Has anyone told you lately that your data looks awesome? Well, it does. Show it off with numbers, charts, and graphics. A thoughtful display of data will make your metrics easier to digest. Don’t feel the need to overload your presentation with information — your best numbers speak for themselves. Show off your data with thoughtful, simple displays 2. Make it weird (as long as it’s on-brand) Talking about your competitors is an opportunity to highlight what makes your brand different. If your brand is poised and professional, keep it buttoned up. If your brand gets freaky, let your freak flag fly. Whether this means including a GIF, a joke, or on-brand colors investors aren’t used to seeing in executive meetings, being authentic (and consistent) will separate you from the pack. There’s no one quite like you. 😎 Use images, jokes, and colors to highlight what makes your brand different — even when talking about competitors 3. Tell a story When people hear stories, they retain up to 22 times more information than when they hear statistics or facts alone. With the first few slides, introduce your company and target market. Then, bring in threats like new entrants and substitutes — this is where your story gets spicy. Show exactly how you’ll outshine competitors by walking your audience through market trends, success factors, and insights. And they all lived happily ever after (with a little help from investors). How to use our competitor analysis template To get started, hit Use this template. You’ll want to create a Pitch account if you’re new around here (it’s easy and free). Once you’re in the presentation editor, you’ll be able to add the slides you need, and it’s off to the races. 🚀 From here, editing your presentation is intuitive. Just work your way through the slides and change the content as you go.   Ready to showcase your competitive edge? Here are some ideas to take it the extra mile. Don’t do it alone Delegate tasks to teammates, use comments to ask questions, get feedback through live video collaboration, and celebrate wins with your team. Show the data Add charts and tables with your most up-to-date data by importing information straight from Google Analytics. Use speaker notes Note down reminders to yourself: Slow down. Annunciate. Remember there will be ice cream when this is over. When it’s time to present, you can use Speaker view so you (and only you) can see your notes, without displaying them to your audience. Share your competitor analysis Now, all that’s left is to share your presentation. If you created the file in a private folder, simply move it to any folder in your workspace to give everyone on the team access to the document. To share your presentation with someone outside of your workspace, hit Share, turn on Public access, and click Copy link.   Send the link to stakeholders and investors, and they’ll be able to open it on any device, in any browser, even if they don't have a Pitch account. If you’d like to save your presentation offline, you can also download it as a PDF file. Congrats! You’re officially one step closer to taking over the world (or at least taking over your competitors). We trust that you’ll use your powers for good. Frequently asked questions How do I write a competitor analysis? This template is already structured with all the slides you’ll need to write a solid competitor analysis, from an overview of the market to notable trends and key competitors. Start with researching your competition and, when you’re ready to write, just click Use this template and fill in the slides with your own content. What are the steps to perform a competitor analysis? There are lots of ways to perform a competitor analysis. We recommend starting by researching your total addressable, serviceable addressable, and target markets. Then, consider trends, threats, and how you compare to competitors based on your position in the market. How do I structure a competitor analysis? Start with an introduction to your company, your target market, and your estimated market share. Then, transition toward talking about threats, trends, and your unique success factors. Finally, dive deep into a comparison of your top competitors, including market positioning, revenue, and growth. What should a competitive analysis include? A competitive analysis should include an introduction to your company, total addressable and serviceable addressable markets, and your estimated market share. It should also include threats, trends, differentiates, and an analysis of your top competitors based on their market positioning, anticipated growth, and revenue. 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