Whohears Side-project Mobile app Find out who actually gets your music taste. View → Backsie AI-powered 0→1 The visual identity and component system behind Backsie — brand direction, UI language, and design system built alongside the product from day one. FirstPick Web App 0→1 Real estate web app taken from concept to a fully clickable prototype — includes GTM strategy and go-to-market launch assets. Case study → WH - 1.0 Web app Side-project 80 hours of music gathered from the community. No copyright issues. View → Eating disorders AI-powered Shortening time to value for an early-stage MVP — identifying the AHA moment and redesigning the activation flow to get users there faster. Under NDA Inner Gap Mobile app MVP 0→1 Full 0 to 1 MVP design and front-end build for an AI mentoring platform — from blank canvas to live product, design and code in one. Under NDA Backsie AI-powered 0→1 Full product design for an AI-powered mental health companion — brand, UI system, and onboarding experience, from blank canvas to shippable MVP. View → Seinfeld inspired - Creative goodies Ecommerce Side-project A playful Seinfeld-inspired collection built as a creative goodies shop with strong visual personality. View → Rebus Clasic Mobile app Side-project Classic Romanian crossword gameplay reimagined for mobile with a focused, clean puzzle experience. View → Integrame Clasic Mobile app Side-project Classic Romanian crossword gameplay reimagined for mobile. View → Whohears Web design Side-project Landing page design for a music app. Made with Framer. View → RubyConf Web design Event Ruby conference event marketing website. View → CASE STUDIES Growth Own product 2× organic reviews. One tiny popup. A crosswords app for the Romanian market was getting downloads but zero reviews. Instead of asking at random, I triggered the review prompt just before exit — and only after completing a level. Reviews doubled, the app hit top 5 in search, and reached 20,000+ installs with $0 in marketing. 2× reviews 1,300+ genuine reviews $0 marketing Read case study → Onboarding Client work Onboarding redesign. Support time cut in half. Users were calling support just to check if they were eligible — not because the answer was hard, but because the flow was broken. Mapped every scenario, compressed the journey, and built in progress-saving so support could pick up where users left off. Support calls dropped 50%. -50% support calls ↑ time to value Read case study → Product build Client work From spreadsheets to slick SaaS in 4 weeks. The team was managing everything in spreadsheets — copy-pasting data, losing context, wasting hours on admin. Designed and shipped a full SaaS product from scratch in 4 weeks: real UI, real logic, live and usable from day one. 4 wks shipped 0→1 product build Watch case study → Conversion Client work +48% conversion rate for a travel agency. The travel agency was getting traffic but not bookings. Diagnosed the friction in the funnel, redesigned the key decision points, and shipped the changes. Conversion rate went up 48% on the same traffic — no extra ad spend. +48% conversion $0 extra ad spend Watch case study →