Download report Vamp Romantic 21 trends. Unlimited possibilities. Our not-yet-trending report is back for 2026. See where tomorrow’s trends will take your audience next. Poetcore 21 trends. Unlimited possibilities. Our not-yet-trending report is back for 2026. See where tomorrow’s trends will take your audience next. Neo Deco 21 trends. Unlimited possibilities. Our not-yet-trending report is back for 2026. See where tomorrow’s trends will take your audience next. Explore the trends About the trend Copy link In 2026, we’re going full-on gummy. Gen Z and Millennials are behind this ASMR overload—picture bendy phone cases, elastic cheek tints and probiotic treats that have that spring-back bite. Expect rubberized nail art and 3D jewellery to become your new tactile obsession. What people are searching for¹ gummy bears aesthetic +50% yokan +60% agar agar +35% jelly blush +130% jelly candy aesthetic +100% See Gimme Gummy on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Do you think your audience will be interested in Gimme Gummy? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link The decade of decadence is back in style—and honestly, it’s about time. Tailored suits with sculpted shoulders will grow three sizes. Funnel necks will be the base of every outfit. And jewellery? Well, that’ll get chunkier, bolder and golder. Gen Z and Millennials are driving this maximalist aesthetic. What people are searching for¹ chunky belt +65% baggy suit +90% high collar jacket +60% gold cuff +50% 80s luxury +225% See Glamoratti on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Can you see yourself using Glamoratti in your next campaign? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Aspiring authors, take note. In 2026, Gen Z and Millennials will channel their inner wordsmiths with oversized turtlenecks, vintage blazers and messenger bags. Oh, and don’t forget the fountain pen. What people are searching for¹ the poet aesthetic +175% poet core +75% cape outfit +65% satchel bags aesthetic +85% tie accessories +85% See Poetcore on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Is Poetcore a good fit for your brand? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link The Art Deco trend is getting a modern twist: shiny, sleek and tuned to 2026. After years of heavy minimalism, this retro aesthetic is back with crisp chevrons, fan arches and other geometric hits, all edged in chrome or brass. Bold, glam—and just a touch eccentric. What people are searching for¹ pendant lamp +40% red marble bathroom +80% antique bar cart +100% brass aesthetic +35% leather banquette +35% See Neo Deco on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Are you interested in using Neo Deco for your ads? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Shake up your signature scent. Gen Z and Millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Expect luxury to linger in layers next year. What people are searching for¹ niche perfume collection +500% perfume layering combinations +125% signature scent +45% scent layering +75% perfume notes +80% See Scent Stacking on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Does Scent Stacking feel like a unique trend? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link There’s a new way to wear your heart on your sleeve. Or tie. Or socks. In 2026, Boomer and Millennial men will punctuate their ’fits with vintage pins, crystal clip-ons and heirloom brooches. It’s part tribute, part reinvention. If your gran wouldn’t wear it, is it even the vibe? What people are searching for¹ brooch for men suit +90% maximalist accessories +105% heirloom jewellery +45% lapel shirt +95% brooch aesthetic +110% See Brooched on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Can you see yourself using Brooched in your next campaign? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on gender identity, race, ethnicity or religious beliefs, among other things. For more information, please see our Advertising Guidelines. About the trend Copy link Big top, bigger personality. In 2026, circus-inspired home décor will be on the rise: think bold stripes, sculptural silhouettes and just a wink of clownish charm. The trick is balance. Pair punch-line patterns with pared-back palettes so the space feels elevated, but oh, so out there. What people are searching for¹ stripey ceiling +40% circus nursery +50% circus interior +130% circus art +35% vintage circus aesthetic +70% See FunHaus on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Is FunHaus a good fit for your brand? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Lace sets the pace in 2026, bringing unexpected elegance to absolutely everything. Expect bomber jackets with lacy collars, softly stitched bandanas—even crocheted phone cases. This trend is a gentle reminder that more is more: especially when it’s this gorgeous. What people are searching for¹ lace nails +215% lace belt +55% lace bandana +150% lace doily +105% lace make-up +120% See Laced Up on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Are you interested in using Laced Up for your ads? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Your inbox is about to get jealous of your letter box. Expect a letter-writing renaissance in 2026, as Gen Z and Millennials turn snail mail into authored art. Think elaborate envelopes, special stationery and so. many. stamps. DMs, you’re dust. What people are searching for¹ cute stamps +105% penpal letters +35% handwritten letters +45% penpal ideas +90% snail mail gifts +110% See Pen Pals on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Do you think your audience will be interested in Pen Pals? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Beauty bites back with this 2026 trend. Millennials and Gen Z will go all in on after-dark aesthetics, embracing jet black nails, romantic goth hairstyles and a smudged smokey eye—all with a touch of glossy glamour. Who says you can’t be haunting and heartbreaking? What people are searching for¹ vampire haircut +40% dark romantic make-up +160% carmilla aesthetic +60% vampire beauty +90% gothic coffin nails +180% See Vamp Romantic on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Does Vamp Romantic feel like a unique trend? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Meet the shade that refuses to warm up to anyone. Gen Z and Millennials are bringing a subzero sophistication to absolutely everything in 2026—think cool-toned coats, glacier-inspired accessories and the frostiest of cocktails. It’s the temp drop we’ve all been waiting for. What people are searching for¹ glacier aesthetic +35% blue drinks aesthetic +55% icy blue +50% frosted make-up +150% ice blue wedding dress +55% See Cool Blue on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Can you see yourself using Cool Blue in your next campaign? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link 2026 will bring a fusion of African and bohemian styles, thanks to Boomers and Gen X. Searches for ‘african boho living room’ and ‘afro chic home decor’ are trending up on Pinterest, taking home spaces to Dakar and beyond. Expect colourful Nigerian textiles and Ethiopian wall art alongside handwoven baskets and natural fibre rugs. What people are searching for¹ afrobohemian home decor +220% adire fabric +130% bamboo beaded curtains +60% ethiopian art +50% rattan accent chair +50% See Afrohemian Decor on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Is Afrohemian Decor a good fit for your brand? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). Please note that Pinterest’s Advertising Guidelines prohibit targeting of any audience based on gender identity, race, ethnicity or religious beliefs, among other things. For more information, please see our Advertising Guidelines. About the trend Copy link Fairytale meets fever dream in 2026’s biggest travel trend. Millennials and Boomers will seek out whimsical and mystical destinations: distant ruins swallowed by mist, naturally-occurring spirals and moody, enchanting forests. You may find you come back with more questions than answers. What people are searching for¹ scotland highlands aesthetic +465% faroe islands aesthetic +95% bolivia salar de uyuni +70% arashiyama bamboo forest +50% ethereal places +45% See Mystic Outlands on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Are you interested in using Mystic Outlands for your ads? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link The perfect winged liner? She doesn’t go here. This year, beauty is missing the mark—on purpose. Gen Z and Millennials will rock mismatched manicures, dual-toned lipstick and bright eyeshadow in two-toned hues. So long, symmetry. What people are searching for¹ eccentric make-up +100% weird make-up looks +115% nails with different colours on each hand +125% asymmetrical lob +85% avant garde make-up editorial +270% See Glitchy Glam on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Do you think your audience will be interested in Glitchy Glam? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Dig into fashion’s newest find. This year, Gen Z and Millennials will embrace a new aesthetic inspired by wanderers of the world. Think khaki bermuda shorts, adventure-ready streetwear and pockets upon pockets. If your look can survive actual desert conditions, you’re doing it right. What people are searching for¹ pleated trousers +30% utility shirt +45% field jacket outfit men +65% paleontologist aesthetic +35% brown linen shirt +100% See Khaki Coded on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Does Khaki Coded feel like a unique trend? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link The motto for 2026? Live, laugh, leaf! In the year ahead, Boomers and Gen X will say goodbye to their cauliflower obsession and crown cabbage the new kitchen champ. Think blistered-edge “steaks”, kimchi cocktails and even crispier taco wraps. It’s crunch time, baby. What people are searching for¹ sautéed bok choy +35% cabbage dumplings +110% golumpki soup +95% cabbage alfredo +45% fermented cabbage +35% See Cabbage Crush on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Can you see yourself using Cabbage Crush in your next campaign? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link In 2026, Gen Z and Millennials are going intergalactic. Think holographic home accents, opalescent eyeshadow that looks like moon dust, and cosmic silhouettes straight out of a sci-fi film. The aliens have landed—and they have fabulous taste. What people are searching for¹ alien core aesthetic +80% opalescent +115% futuristic truck +60% alien inspired make-up +140% soft dewy make-up +115% See Extra Celestial on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Is Extra Celestial a good fit for your brand? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link A trend that whispers instead of roars. In 2026, Gen Z and Boomers will go all in on animal aesthetics—but with a delicate touch. Think soft fawn freckles, butterfly wing nail art and fox-inspired outfits that hint at forest magic. What people are searching for¹ bug jewellery +60% deer aesthetic +55% dragonfly nails +145% flower outfit men +105% animal inspired outfits +90% See Wilderkind on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Are you interested in using Wilderkind for your ads? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link In 2026, childhood gets a throwback twist with vintage-inspired outfits, classic toys from the ’60s and upcycled baby looks. Crocheted play mats will bring cosy vibes to any nursery, while Baby Boomers and Gen X will thrift mini ’fits. Let’s go back in (play)time. What people are searching for¹ 1970s childhood toys +125% upcycled baby clothes +95% vintage kids fashion +35% nostalgia toys +225% 2000s kids toys +140% See Throwback Kid on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Do you think your audience will be interested in Throwback Kid? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Sitting on the beach? Snooze. In 2026, we’re travelling for the thrill of it. Gen Z and Millennials will seek out full-throttle, adrenaline-inspired tourism—think river rafting through class 5 rapids, rappelling waterfalls on canyoneering routes or timing trips around global sporting events. What’s a comfort zone? What people are searching for¹ auto racing events +85% river rafting +35% adrenaline rush aesthetic +50% adventure tourism +75% football tournament +50% See Darecations on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Does Darecations feel like a unique trend? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). About the trend Copy link Picture this: dramatic drapery, red roses and a string quartet playing dark cabaret. In 2026, parties will become more opulent than ever as Millennials and Gen Z bring the vintage theatre aesthetic to every one of their gatherings. Cue the curtain—every detail is ready to perform. What people are searching for¹ opera theatre +35% midnight masquerade +95% wedding ceiling draping +40% opera outfits +55% masquerade decor +40% See Opera Aesthetic on Pinterest ↗ For businesses Act on the trends See how these trends create unlimited possibilities for any brand. Get marketing tips Can you see yourself using Opera Aesthetic in your next campaign? Yes No Thanks! Your feedback makes a difference. Footnotes Sourcing: Pinterest internal data, English language search data, global, analysis period September 2023 to August 2025. Unless otherwise noted, changes are calculated using normalised searches during September 2024 to August 2025 compared to normalised searches during September 2023 to August 2024. Early adopters highlights the top generations that are contributing to search growth relative to average generational activity between September 2024 and August 2025. Demographic generations defined as Gen Z (18–27), Millennials (28–43), Gen X (44–59) and Baby Boomer (60+). Gimme Gummy Glamoratti Poetcore Neo Deco Scent Stacking Brooched FunHaus Laced Up Pen Pals Vamp Romantic Cool Blue Afrohemian Decor Mystic Outlands Glitchy Glam Khaki Coded Cabbage Crush Extra Celestial Wilderkind Throwback Kid Darecations Opera Aesthetic