Authors unknown
In the near future, the emphasis on product design innovation will be on finding a fit between technology and human values. However, there is still a limited discussion available on the unconscious human behaviour as well as inadequate literature related to the visceral level of emotional design. The purpose of this study is to manipulate the respect to the emotional design, as well as the direction for the development of innovative product design. © 2013 Published by Elsevier Ltd. Selection and peer-review under responsibility of the Centre for Environment- Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.