joana cerejo Work with me My Book Speaking Articles & Tools About Contacts Book a call AI PRODUCT DESIGN ADVISOR AI can build almost anything. The harder part is making sure it's still what people need. I help product and design teams build AI that earns trust, adapts to change, and stands the test of time by grounding it in human intent, not just data. Forecasting predicts / Foresight prepares / Anticiption acts Work with me → Read my book → 15 years Designing digital products since 2010 10 years Leading AI-native designs since 2016 PhD Human-centered AI by University of Porto WHAT I OFFER Three ways to work together. Research-grounded judgment, strategic leadership, and hands-on execution — a combination that bridges how AI gets built and how people actually use it. The advisory roster stays small, so the work stays deep. ADVISORY An AI-UX Audit An expert evaluation of your current AI solution. Map out exactly where users are losing trust, agency, or getting confused. I give you an actionable blueprint to fix it. Buy service → SPEAKING Keynotes & workshops Talks and hands-on sessions on anticipatory design, human-centred AI, and responsible intelligent systems. Read more → TEACHING Teaching & 1:1 mentoring Guiding designers and teams toward responsible, high-impact AI. Teaching since 2013. Read more → From data-first to intent-first AI. A field guide for product and design teams working with AI as a material, not a trend. Eleven frameworks, ten years of practice and research, and the conceptual spine I argue everywhere — that intent sits at the centre of any AI system that holds up. A three-phase process: Anticipate, Imagine, Shape Bridges design, behavioral science, and machine learning Foundational AI concepts through ethical design and foresight methods Read more about the book → Introducing the AI-UX Self-Assessment Questionnaire. Is your AI really delivering the experience users expect? Learn more → Read article ↗ ABOUT Practitioner first. Author second. Advisor third. I work with product and design teams shipping AI — as an advisor, sometimes leading an in-house seminar, often through the writing and the book. The thread is the same across all of it: AI products that hold up don’t get there by accident. They get there by being designed for intent, not optimised toward data. The bridge between AI engineering reality and human-centred design is held best by people who have done both. I spend my time building it, on both sides — in the work, in the book, and with the teams who reach out. See how we can work together → Articles & Tools Long-form where an idea earns it. Working tools where a method earns it. IDEO’s Futuring vs Anticipatory Design READ Beyond Accuracy: How to Benchmark AI User Experience READ Design Debt: The Hidden Cost of Neglecting UX Investment READ Read more → When AI Gets It Wrong: Designing for Intent, Not Just Data Why Personas Fail AI (And What Works) The future of UX: design that knows you better than you know yourself UXPA 25 - The Unfulfilled Promise of Anticipatory Design Joana Cerejo. The bridge between AI engineering reality and human-centred design — held by someone who has done both. @ 2026 JOANA CEREJO SITE About me Measuring Experiences Blog Shop Contact Me FOLLOW ME Instagram Linkedin Medium YouTube Made on Tilda