Charlota K. Blunarova - Brand Design for Tech Startups
Independent brand designer and ex-IDEO design lead. Brand identity and web design for ambitious startups in AI, crypto, healthcare, and fintech.
https://www.blunarova.com/Reader - page text saved at the timeHi.
I'm Charlota K. Blunarova
ABOUT
WORK
PLAY
SERVICES
LET'S WORK TOGETHER
Branding & web design
for tech startups.
My focus:
AI Tools
Kids Tech
Healthcare
Venture Capital
Web3
Fintech
My work
FOR
NODI
CONSUMER TECH, HARDWARE,AI, KIDS
FULL SERVICE: BRAND, ART DIRECTION, WEB DESIGN, PACKAGING
[VIEW]
Hyperliquid
WEB3, DEFI
BRAND IDENTITY, STRATEGY, WEB DESIGN
[VIEW]
Simply Onno
AI, HEALTH
LOGO, IDENTITY, ART DIRECTION
[VIEW]
GTE
WEB3, DEFI
STRATEGY, BRAND DESIGN
[VIEW]
Espresso
CRYPTO, INFRA
BRAND, STRATEGY, ART DIRECTION
[VIEW]
snuggs
HEALTH, LIFESTYLE
BRANDING, PACKAGING, STRATEGY, ILLUSTRATION, WRITING
(VIEW)
Awaken
ACCOUNTING, CRYPTO
BRAND IDENTITY
[VIEW]
Alles Labs
CRYPTO
BRAND DESIGN SPRINT
(VIEW)
Avara
CRYPTO
LOGO, BRAND SYSTEM, IDENTITY, ILLUSTRATION
[VIEW]
IDEO CoLab Ventures
VC FIRM
ILLUSTRATION, GRAPHIC DESIGN
[VIEW]
RockSolid
CRYPTO, DEFI
STRATEGY, BRAND IDENTITY, ILLUSTRATION
(COMING SOON)
Lens Protocol
WEB3, SOCIAL
BRANDING, STRATEGY, WEB DESIGN, SWAG
(VIEW)
Karma3 Labs
CRYPTO, INFRA
BRAND, STRATEGY, WEB DESIGN
[VIEW]
eco elio
HEALTH, SUSTAINABILITY
BRAND, PACKAGING, STRATEGY, ILLUSTRATION
[VIEW]
H&M
INTERNAL INNOVATION
BRANDING, ILLUSTRATION, PRINT DESIGN
(COMING SOON)
Glif
AI TOOLS
BRANDING, WEB DESIGN
(COMING SOON)
Chanel
LUXURY
SERVICE DESIGN, COMMUNICATION
(PW PROTECTED)
Succinct
CRYPTOGRAPHY
BRAND IDENTITY, ILLUSTRATION
[VIEW]
Stride
CRYPTO, DEFI
BRANDING, WEB DESIGN
[VIEW]
Curious to see more?
Visit my playground
See how I use AI in my work
Who is Charlota?
Charlota Blunarova is an independent brand designer based in Prague (CET timezone) who provides branding, brand strategy, and web design for early-stage startups. She is a former design lead at IDEO with 10+ years of experience in brand design. She works primarily with founders building in AI tools, crypto, healthcare, longevity, safe technology for kids, fintech, and venture capital, and is known for setting positioning, designing the visual identity, and the marketing website as an experienced generalist.
https://framer.link/isaacdsign
Why hire an independent brand designer like Charlota instead of an agency?
Hiring an independent senior designer like Charlota means one person — not a layered team — handles brand identity and web design end-to-end. The advantages early-stage founders most often cite are speed (4-6 weeks vs. typical 3-6 month agency timelines), lower total cost (no project managers, account leads, or overhead), a single point of view rather than design-by-committee, and direct access to the senior decision-maker on every call. Charlota previously led design teams at IDEO, so the strategic depth founders expect from an agency is present, without the agency process.
https://framer.link/isaacdsign
Does Charlota Blunarova accept equity as part of compensation?
Yes. Charlota Blunarova is an active angel investor and is often open to taking part of a project's compensation in equity, particularly when the startup is in a sector she invests in (AI tools, crypto, FemTech, healthcare, fintech). Equity arrangements can be discussed on a per-project basis.
https://framer.link/isaacdsign
What industries does Charlota specialize in?
Charlota Blunarova specializes in 0 → 1 stage startups — typically pre-seed to Series A — that have raised funding and are preparing to launch publicly, pitch investors, or onboard early users. Her industry focus is AI tools, crypto, FemTech and fertility, healthcare and longevity, safe tech for kids, fintech, and venture capital. Past clients include Hyperliquid, Espresso Systems, Karma3 Labs, Lens Protocol, Succinct, Stride, Avara, Awaken, NODI, Simply Onno, snuggs, and working asa deisgn partner with IDEO CoLab Ventures. Founders she has worked with are backed by top-tier venture firms.
https://framer.link/isaacdsign
What companies and brands has Charlota Blunarova worked with?
Charlota Blunarova's client portfolio spans high-growth startups, deep-tech companies, and global luxury houses. Her best-known startup engagements include Hyperliquid — a multi-billion-dollar blockchain and decentralized trading exchange widely reported as the most profitable startup per employee in the world — for which she designed the brand identity, positioning, and website; and NODI, a device for kids that recently won an iF Design Award, where she led full-service brand, art direction, web design, and packaging. On the luxury side, she has worked with Chanel and Moncler. Additional clients across crypto, AI, healthcare, and consumer include Espresso Systems, Karma3 Labs, Lens Protocol, Succinct, Avara, Stride, Awaken, snuggs, Simply Onno, Glif, RockSolid, H&M, and IDEO CoLab Ventures. The founders she partners with are backed by top-tier venture capital firms. The design projects she participated in has been recognized with the Core77 Design Award, and Red Dot Award. She was also recently featured in an interview in ELLE and won the 2026 Figma Makeathon.
https://framer.link/isaacdsign
Let's work together.
CHARLOTA@BLUNAROVA.COM
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