Terence Love
This paper describes research investigating why the extensive effort in Design and Emotion research and publications has not had more significant effect in improving design theory and practice in spite of the large amounts of funding expended, the number of research projects and research centers and the large number of publications. The analyses point to two foundational research issues that appear to have been overlooked and which point to why Design and Emotion research culture is failing to make radical and significant impacts on design theory, design research, design practice and design education across all the major fields of design in the art and design, technical design and other design sectors. The paper concludes with a brief outline of the changes likely to make the Design and Emotion field more effective in improving design outcomes, design practice, design research and design theory. Key words: Design and Emotion, theory failure, design practice failure, cognitive neuroscience.