Tanja Radovanović, Dijana Kovačević
Design and human interaction have, in the last two decades, spread from urban environments to digital ones, as the use of digital products has become a daily norm and a necessity for most of the world's population. In the process of making a successful product design, its function, construction, usability, price, and materials were almost always considered. Still, in this paper, we are shedding light on how people perceive products through emotions and why it is so important for users and product success to include this variable in the design strategy process to get a better user experience. Considering the amount of use of digital products, there is a need to make them designed and optimized for our emotional well-being, inclusivity, and gender equality. Emotions are part of every human experience, and they are brought on by neurophysiological changes, triggered by thoughts, feelings, and behavioral responses, and are fundamental in our decision-making. The impact of emotions is an emerging research topic in every field connected to human experience, from psychology to computer science, urban planning, etc. The questions we are asking are: ‘How do products elicit emotions?’, ‘How can designers influence these emotions?’ and ‘What are the patterns that can be used in the design of websites, apps, AR/VR, and metaverse spaces?’