https://www.underconsideration.com/brandnew/Reader - page text saved at the timeTuesday July 21, 2026
New Logo and Identity for KW Institute for Contemporary Arts by Correspondence
Reviewed
As Far as I Scan See
NEW
2
COMMENTS (0)
Monday July 20, 2026
New Identity and Packaging for Coca-Cola
Reviewed
Soda’mn Good
NEW
105
COMMENTS (62)
New Logo and Identity for Open Point by 20(SOMETHING)
Noted
Case in Point
BEFORE
AFTER
15
COMMENTS (6)
News
Linked
Rebel with a Probable Cause
1
COMMENTS (15)
New Logo and Identity for Hovis Bakeries by Brand Opus
Spotted
BEFORE
AFTER
0
COMMENTS (7)
New Logo for Selección Española de Fútbol
Spotted
BEFORE
AFTER
2
COMMENTS (5)
Friday July 17, 2026
Friday Likes 581
Reviewed
From Luminous Design, Pop & Pac, and Yasmeen Abouremeleh
A
B
C
15
COMMENTS (3)
New Logo and Identity for Kaleidoscope Studios by Lee Steffen and Matt Lehman Studio
Noted
Scope it Out
NEW
117
COMMENTS (27)
Quirky
Linked
Et tu, Alfredo?
0
COMMENTS (11)
New Logo and Identity for Zulte by Thomas Mahieu
Spotted
BEFORE
AFTER
2
COMMENTS (5)
Thursday July 16, 2026
New Name, Logo and Identity for South Ken Culture Quarter by Frost* Collective
Reviewed
Ken You Point Me Towards the Museums?
BEFORE
AFTER
9
COMMENTS (16)
New Logo and Identity for Malwarebytes by Redscout
Noted
Reality Bytes
BEFORE
AFTER
11
COMMENTS (17)
Interesting
Linked
Argentina ’78 Saga
8
COMMENTS (16)
New Logo and Identity for Council on Vertical Urbanism by Multiple
Spotted
BEFORE
AFTER
0
COMMENTS (5)
New Logo and Identity for The Helper Bees by Whipsaw
Spotted
BEFORE
AFTER
1
COMMENTS (11)
Wednesday July 15, 2026
New Logo and Identity for Stack Overflow by Koto
Reviewed
My Stack Floweth Over
BEFORE
AFTER
100
COMMENTS (24)
New Logo and Packaging for OZEN by Mother Design
Noted
Sensitivity Training
NEW
19
COMMENTS (6)
Interesting
Linked
Take one Down and Pass it Around…
13
COMMENTS (2)
New Name and Logo for DANCE 89.5
Spotted
BEFORE
AFTER
2
COMMENTS (12)
New Logo and Identity for Welsh National Opera by Bwtîc
Spotted
BEFORE
AFTER
1
COMMENTS (11)
See More
WHAT’S THE DIFFERENCE?
Reviewed
Noted
Linked
Spotted
Announced
Revisited
Collected
Everything!
Why Subscribe?
A 2-page PDF with some objective reasons to the value of a Brand New subscription is available for download.
↓
Announced
Annual Summer Lull
Limited Posts this Week
READ MORE
ANNOUNCED JUN. 29, 2026
COMMENTS (0)
Short-run goods for the long-run from Brand New.
Collected
UI Elements
BROWSE
Job Board
Brand Design Lead @ Panthalassa in Portland, OR
Graphic Designer @ Washington State University in Pullman, WA
Graphic Designer @ Thuma in San Francisco, CA
Senior Visual Designer @ Klimt & Design for a remote position
Senior Designer @ Design Bridge and Partners, LLC in New York, NY
POST A JOB
VIEW ALL JOBS
The Follow-Up Podcast