Introducing Minerva: AI for Consumer Marketing AI for marketing leaders Minerva helps marketers create time to do the work they love, while delegating operational work to AI. WHAT DO YOU MARKET? LUXURY TRAVEL SPORTS ENTER YOUR OWN... SEGMENT 1 AFFLUENT TRAVELERS SCORE 94 /100 AUDIENCE SIZE 1.78M AVERAGE WEALTH $10.1M SEGMENT 2 FAMILY TRIP ORGANIZERS SCORE 90 /100 AUDIENCE SIZE 19.2M AVERAGE WEALTH $1.09M SEGMENT 3 ROMANTIC GETAWAY SEEKERS SCORE 87 /100 AUDIENCE SIZE 4.15M AVERAGE WEALTH $750K CAMPAIGN ANALYSIS Google Ads Meta Direct Mail Email Location Engagement HOOK "Every detail considered. Every stay, exceptional." CREATIVE BRIEF Discerning and quietly wealthy, buying taste not price. Sell understated luxury, never sell hard. Lead with 24/7 concierge, hotel-grade cleaning, curated properties. Confident over salesy. ← Back Discover your audience Create an account Book a Platform Demo Try Minerva Marketing is changing. The world’s best brands partner with Minerva to accelerate their growth: Minerva builds AI that understands your consumers. Our agentic systems are built on a foundation of consumer context that helps them be smarter and more accurate. This means consumers get less noise and marketers get better results. Top marketers use Minerva to understand their customers, build campaigns and measure and report on results. Try Minerva Basketball Fans Gender Male Age 22–50 Score 94 / 100 Income $100–500K City New York State NY Greater New York Metropolitan Area Tyler Brooks Williamsburg, Brooklyn Age 27 Gender Male Current Occupation Graphic Desigaxla6n9dc h8emr Context is all you need. 270 million records. 1,000+ attributes. Since 2010, updated daily. Enrichment Standardization Capabilities Minerva provides access to the most comprehensive, CCPA compliant, through-time B2B2C dataset available to consumer marketers. Our Agentic Data Engineer unifies our attribute data with customer's interaction data and standardizes each consumer's user and life journey. We then use this unified view to enable marketers and AI agents to run analysis, create hypotheses, craft campaigns at scale, activate across channels and report on performance. YOUR DATA EDUCATION + CAREER + AFFINITIES + CONTACT + FINANCIAL + RESIDENCE + DEMOGRAPHICS - VIEW ALL → ENRICHED AUDIENCE 1 ENRICHED AUDIENCE 1 AGENTIC DATA ENGINEER MAPPING USER JOURNEY... MAPPING LIFE JOURNEY... STANDARDIZED SEGMENT STANDARDIZED SEGMENT RUN ANALYSIS DEVELOP HYPOTHESIS CREATE CAMPAIGN SIMULATE CAMPAIGN PUSH TO INTEGRATION MONITOR PERFORMANCE GENERATE REPORT Deploy Minerva's Agents for every marketing task Analysis & Optimization Campaign Generation & Activation Measurement & Reporting Analysis & Optimization AI proactively reviews your funnel and provides you with daily monitoring of what you're missing, what's winning and what should be done next. Give me a 2025 performance review, and include my best performing demographics. Campaign Generation & Activation Using their understanding of your funnel, agents draft campaigns on your behalf, which you can edit or push directly to your activation platforms. Data Foundation Confirm first-party data is current and clean Run enrichment check— flag stale or low-confidence records Cross-compare 1P / 3P / proprietary data for conflicts or gaps Validate identity resolution across touchpoints Pull and review historical campaign performance Audience & Segmentation Confirm target segments are defined and locked Score segments by propensity and expected conversion rate Review lookalike audiences against existing customers Check segment size viability per channel Creative & Messaging Align creative variants to each audience segment Confirm copy, CTA and landing page parity Verify brand safety and compliance sign-off Measurement & Reporting As campaigns are activated and monitored, agents proactively push auditable reports to your dashboard and inbox. Monday Campaign Performance Update May 26, 2026 ROAS 1.86 CPA $16.52 SPEND $3.7K PACING TARGET GOOD CONV. 2.5% LEADS 8,167 FUNNEL DROPOFF PRODUCTS PAGE REVENUE $5,392 TOTAL IMPRESSIONS 42,376 Summary Day one trending positively with spend pacing on target at $3.7K and no delivery issues to flag. 42,376 impressions generated 8,167 leads at a 2.5% conversion rate, producing $5,392 in attributed revenue against $3.7K in spend — a ROAS of 1.86 on day one. Customer Stories NBA How Minerva supports the NBA’s fan-engagement platform. By the Numbers 25+ average hours saved per month <5 average days of implementation time <30 average days to value Enterprise-grade security, compliance & privacy CCPA SOC 2 TYPE II We’ve built our platform not just to comply with industry standards, but to lead them. Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC. Our data practices are independently audited and certified against industry standards. Our Security Report The future of marketing starts with Minerva Book Platform Demo Try Minerva AI for marketing leaders. Platform Customers Pricing Company API Privacy Opt Out Security Report Changelog Blog Careers New York, NY © 2026 Minerva BI, Inc.
