Examples What's inside About Questions? Buy now Trusted by 800+ founders & product teams Trigger the right emotions, make any app feature land Consumer apps scale when they make users feel something. These cards show you how to turn any feature into an experience. Buy the deck, grow your app SAME METHODS AS USED BY: DESIGN EXAMPLES Each card shows you ways to design emotion in your app Your favourite apps are psychologically engineered. They pull on dopamine, awe, delight, anticipation, status and many more. Variable Reward Card The small dopamine pulse after the anticipation Retention Stack of 27 cards Bumble Meet new people Get all 100+ cards “We used many of these strategy cards and scaled our start up to $100K mrr in just a few months” Pontus Wellgraf Co-founder & Head of Design Roots SEE EXAMPLES Over a 100 screens of visual inspiration from the best apps Each tactic card includes three real world examples from the best apps in the market. Get their strategy & see their execution Get real app examples EMOTIONAL LENS Good products solve the task. The best products shape the feeling around it. Duolingo teaches Spanish. Users return to feel: Productive Disciplined Intelligent Strava tracks runs. Users return to feel: Accomplished Admired Athletic Airbnb finds places to stay. Users return to feel: Adventurous Spontaneous Freedom Build the emotional pull that makes users feel a version of themselves they want more of. Get the Playbook DESIGN THE EMOTIONAL PULL Nail the emotional momentum and set your app into motion Confidence at onboarding. The 'aha' that makes activation click. The motivation that turns a session into a habit. THE PLAYBOOK Turn features into an emotional experience that makes users stick 100+ tactical cards Each tactic covers what to do, why it works, and when to use it For apps at any stage Use to build converting features in any app at any stage Covers every user journey Onboarding, activation, retention, monetisation, +8 more stacks Digital resource Download it, open it, and start using it in minutes Buy the Playbook Trusted secure checkout One time payment. No subscription What others say There's so much advanced product insight. It's quickly obvious that this is experienced-level knowledge. Kinda don't want others to find it. Christine UX Lead Refreshing using a resource that is this actually practical and not full of nothing Danesha Co-Founder The way the cards connect together is probably my favourite part. I started spotting quick wins in my own app really quickly. It's been great! Yung Founder I pull this out at the start of every new project engagement. It's helped me think beyond screens and that's helped me charge more for my work Igor Designer We used the onboarding plays to redesign our first-run experience. Downloads-to-activation jumped from 68% to 87% in a couple of weeks Aidan Founder Most design resources are written around visuals. This one actually ties in metrics and outcomes which is what I need when I'm selling decisions upward. Jared Product Manager Super easy to skim, but there's a surprising amount of depth once you slow down and connect the ideas Mia Co-founder & Designer 100+ CARDS OF UNFAIR ADVANTAGE Ideate, design or audit your app through the new lens THE ANATOMY 100+ tactical cards. Each card contains: what the tactic is, why it works psychologically, when to use it, what to do, what to avoid. Each designed to help you turn features into sticky experiences. APPLY IT Use prompt cards to shape the tactic around your product Every tactic is paired with a set of guided prompts. They help you adapt the play to your product, your users, and your stage. These are the thinking tools that make sure what you build actually fits. “Super impressive level of detail and instantly usable. The playbook is something I keep referencing to” Rico Beran Founder & Principal Northhold Capital HOLISTIC SYSTEM THAT WORKS FOR YOU Not another boring, theoretical ebook. Advanced product depth Every card has pairing cards. Investigating one will show you how a single moment can influence the entire app. Buy the Playbook Top consumer apps understood this and it made them successful Apps charged with emotions feel different. They anticipate, solve and reward action that makes interaction with them a pleasure. Emotional intelligence is the edge in consumer apps. The best products don't just work; they guide emotions, shape habits, and build momentum by design. You've felt it: Duolingo makes you feel productive, TikTok keeps you in flow, Headspace helps you exhale. That's not luck, it's engineered. I've spent the last seven years shaping product experiences. Along the way, I realised that triggering emotions is what made apps land. This playbook shows you how. Get the Playbook Questions? Who is the playbook for? + What's inside? + Why a deck of cards? + Do I need design experience? + Will this work for the app in my niche? + Use this before or after the launch? + Turn features into emotional experiences that users adopt Buy now → Seven years in the product world and a few late nights later, I captured everything in a deck that I wish I had when I started Bartek Marzec Product Designer © 2026 ConsumerAppStudio. All rights reserved. Contact Follow on Twitter/X