Filtered by themeDesigning for emotion32 papersclear ✕

Emotional Design in Digital User ExperienceTanja Radovanović, Dijana KovačevićDesign and human interaction have, in the last two decades, spread from urban environments to digital ones, as the use of digital products has become a daily norm and a necessity for most of the world's population. In the process of making a successful product design, its function, construction, usability, price, and materials were almost always considered. Still, in this paper, we are shedding light on how people perceive products through emotions and why it is so important for users and product success to include this variable in the design strategy process to get a better user experience. Considering the amount of use of digital products, there is a need to make them designed and optimized for our emotional well-being, inclusivity, and gender equality. Emotions are part of every human experience, and they are brought on by neurophysiological changes, triggered by thoughts, feelings, and behavioral responses, and are fundamental in our decision-making. The impact of emotions is an emerging research topic in every field connected to human experience, from psychology to computer science, urban planning, etc. The questions we are asking are: ‘How do products elicit emotions?’, ‘How can designers influence these emotions?’ and ‘What are the patterns that can be used in the design of websites, apps, AR/VR, and metaverse spaces?’

Emotional DesignResearch Papers

Psychology of Objects and Their Interaction with Our Culture and Society2022Numerous designers, sociologists, and psychologists have written about the relationships we establish with objects. Some speak of emotional connections, while others completely distance themselves from the connotation of emotions, valuing only the object’s function. Also, it should be noted that we are talking about inanimate objects, which can only offer us experiences related to the function for which they were created. This article aims to investigate the relationship between the object and the consumer, considering the society in which we live. We are taking into account the psychology of objects and how they play such an essential role in our lives, from their origins to the present. The evolution of object design is parallel to that of society, and it must be so because it has to respond to the needs of each moment. Most of the objects are created for practical purposes, but despite not having a defined use, one could say that decorative objects also have their function: to embellish. The field of study of this article intends to demonstrate also that even practical objects, if they have an aesthetic aspect, are easier to use, respecting specific criteria to be listed. It is about searching, classifying and analyzing each criterion to find a tool for understanding and hierarchical organization with which the individual can order the surrounding stimuli within their world of values and concepts. The methodology used is monographic- theoretical (we are dealing with a topic, an “abstract problem that may or may not have been the subject of other reflections”). It is divided into two parts, one about the theory of objects and the other that deals with the interaction of the object, through its interface, with society, and its psychological qualities. We will also establish right from the beginning the concept of interface as a communicating form and as a communication context of the object. We will take the interface as a communicating aspect of the object with the world, a “language” specific to each object. Just as we humans have our language to communicate, each object has its interface corresponding to its destination (the function for which it was designed). And depending on the “language” used (the interface), we get one response or another from the interlocutor. Each interface represents an identity, the identity of each object through which it communicates with the outside. We will refer to an influential author, Donald Norman, among others, who

Emotional DesignResearch Papers

Research on the Influence of Visual Factors on Emotion Regulation Interaction2021To guide the design direction of emotion regulation products that improve the positive emotions of users, investigation into the correlation between relevant visual factors and multi-dimensional complex emotions is needed. In the present study, an extended product emotion measurement method was adopted to describe the multi-dimensional emotional set of each influencing factor and calculate their weight according to the order. The positive and negative emotion indicators of all influencing factors were compared and the evaluation and ranking factors that affect users' emotional value of emotion regulation products were analyzed. The experimental results reveal that specific emotion mapping scenes on positive emotion are the most significant among the key factors affecting user emotion. Further, the influence of emotional stickers, interactive data visualization, and text on positive emotions decreased in turn. The influence of emotional text on positive emotion was the lowest. Through investigating the visual factors that affect the psychological emotions of users, the development of emotion regulating products could be guided in a more scientific and reasonable manner.

Emotional DesignResearch Papers

A Novel User Emotional Interaction Design Model Using Long and Short-Term Memory Networks and Deep Learning2021Emotional design is an important development trend of interaction design. Emotional design in products plays a key role in enhancing user experience and inducing user emotional resonance. In recent years, based on the user's emotional experience, the design concept of strengthening product emotional design has become a new direction for most designers to improve their design thinking. In the emotional interaction design, the machine needs to capture the user's key information in real time, recognize the user's emotional state, and use a variety of clues to finally determine the appropriate user model. Based on this background, this research uses a deep learning mechanism for more accurate and effective emotion recognition, thereby optimizing the design of the interactive system and improving the user experience. First of all, this research discusses how to use user characteristics such as speech, facial expression, video, heartbeat, etc., to make machines more accurately recognize human emotions. Through the analysis of various characteristics, the speech is selected as the experimental material. Second, a speech-based emotion recognition method is proposed. The mel-Frequency cepstral coefficient (MFCC) of the speech signal is used as the input of the improved long and short-term memory network (ILSTM). To ensure the integrity of the information and the accuracy of the output at the next moment, ILSTM makes peephole connections in the forget gate and input gate of LSTM, and adds the unit state as input data to the threshold layer. The emotional features obtained by ILSTM are input into the attention layer, and the self-attention mechanism is used to calculate the weight of each frame of speech signal. The speech features with higher weights are used to distinguish different emotions and complete the emotion recognition of the speech signal. Experiments on the EMO-DB and CASIA datasets verify the effectiveness of the model for emotion recognition. Finally, the feasibility of emotional interaction system design is discussed.

Emotional DesignResearch Papers

Article Do Products Respond to User Desires? A Case Study. Errors and Successes in the Design Process, under the Umbrella of Emotional Design2020This article introduces a methodological approach to the evaluation of different industrial products according to Norman’s approach and dimensions, focusing on a specific case study. The study also shows different possibilities to guide industrial designers during the design process in order to create products with high emotional value. For those, the case study was done with 330 target specific users, submitting nine prototypes (designed for different targets) to the user experience evaluation and product perception analysis. The evaluated proposals were selected from a total of 45. The results show the visceral, behavioural and reflective levels perceived by those users to whom each product is intended, as well as the target deviation within the design process. In this sense, the emotional response reveals the asymmetric character of perception according to Norman’s dimensions.

Emotional DesignResearch Papers

NeuroDesign: Making decisions and solving problems through understanding of the human brain2020This paper introduces an emerging research field called NeuroDe- sign, which combines psychology, neuroscience, computer science, and design. It applies the cutting-edge cross-domain research methods to collect the designer’s physiological data and psychological data, which has essential experimental support significance for this research field. Studies on NeuroDe- sign are based on neuroscience and use psychology methods and computer models to study design-related activities. The combination of neuroscience and design is an emerging field, and researching in this field has considerable significance.

Emotional DesignResearch Papers

Can emotional design really evoke emotion in multimedia learning?2020The aim of this study was to investigate the effects of emotional design on learners’ performance and emotions. If emotional design has any effects on learners’ performance and emotions, then we attempted to explore dimensions that are accounted for such effects. 316 Chinese university students participated in this study. The students were divided into two groups: NED group - students in this group learned material based on neutral design, and PED group - students in this group learned material based on positive design. We explored the differences between two groups in student learning performance as well as emotion. Prior knowledge, retention, and transfer tests were also carried out and outcomes were compared across two groups. In addition, student emotion was measured using a positive affect scale and biofeedback instruments. The results showed that PED group outperformed NED group on retention and transfer tests. However, insignificant difference was found between two groups on student emotion. Our results suggest that, although the effect of emotional design was insignificant on student emotion, it was significant on student learning performance (i.e. on retention and transfer tests). Based on our results, several implications were drawn and suggestions were made for educators and researchers.

Emotional DesignResearch Papers

Using Emotional Design To Make Memories And Enhance Using Emotional Design To Make Memories And Enhance Relationships Relationships2019We have all experienced this. When we see a thing, the memory of it will come back in our minds no matter how many years have passed. This is the power of memory. What follows is our feelings and emotional reaction to this memory. Reminders of happy memories can bring back pleasant feelings tied to the original experience, regulate positive emotion and promote better well-being. This paper will focus on using emotional design to generate and recall positive memories in order to develop healthy relationships.

Emotional DesignResearch Papers

Emotional design: the development of a process to envision emotion-centric new product ideas2019There is ample evidence, in many sectors, of the crucial importance of the emotional experiences in the interaction between users and products. Generating products with richer and significant emotional features is a complex challenge. In order to better face this challenge, professionals responsible for designing and developing new products could be facilitated with techniques and tools to understand emotions and to convey specific emotions in the new products. This paper presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion- Driven Innovation (E-DI). We have adopted the process research methodology proposed by Platts, which encompasses four main steps: 1) state-of-the-art review, 2) process creation, 3) process development, and 4) process validation. This paper presents the results of the three first steps. The state-of-the-art literature review has been the foundation of the process creation step, which resulted in a three-phase workshop-based process: Emotion Knowledge Acquisition, Emotion Goal Definition, and Idea Generation. In the third step of the research methodology, the feasibility, usability, and utility have been tested through four studies which have involved master design students from Portugal and Italy. The results of these four tests show that Emotion-Driven Innovation process supports designers 1) to identify the occurrence of emotions in certain category of products present in the market, 2) to apply this information to make strategic decisions when defining the emotional intentions for the new product, and 3) to focus their creative thinking to develop strong and meaningful emotion-centric ideas. Teresa Alaniz et al. / Procedia Computer Science 158 (2019) 474–484 475 emotional attachment to products (Mugge, Schifferstein, & Schoormans, 2005; Schifferstein & Zwartkruis-Pelgrim, 2008). Emotions are “high-intensity, specific feeling states that are directed at a particular object, and direct ongoing thoughts and behaviours” (Desmet, Vastenburg, and Romero, 2016). Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort in eliciting specific emotions. This challenge has been addressed in the design literature of the last 20 years, resulting in the development of different tools supporting the task of “designing for emotions” (e.g. Desm

Emotional DesignResearch Papers

Emotional Design on User Experience-based Development System2018In UX, user as a center of the process has crucial role in determining the quality of a system. System has broad definition. In this study, system definition restricted to the outcome of information technology (IT) product. So far, there are so many approaches which are involving user as a center of process. Involving user in the UX process is not limited as evaluator in the measurement. Moreover, user research should be conducted deeply aims to excavate all about user deeper. Functionality and usability are two measurements methods which ensure user can experience using system intuitively. In order to excavate intuitive experience, it is required to figure out user deeper. Furthermore, physiological and psychological aspects are mandatory to be discussed. Psychology and physiology theories are related to the processes of designing system. This study aims to conduct argumentative literature review about the emotional design on the user experience (UX). Papers reviewed had been selected and limited related to the problems. Result of this study is proposed methodology. This methodology is proposed aims to gain deeper perspective on user research. Hopefully, this methodology can be considered to strengthen ideas about user mental model theories into system development.

Emotional DesignResearch Papers

Designing User Interfaces in Emotionally-Sensitive Applications2018A method for analysing emotion and motivation for design of affective user interfaces is described. Theories from psychology of emotion and motivation are applied in user-centred design to analyse desired influences on users, and plan appropriate UI features, based on a scenario-based approach that analyses affective situations. The method informs design of multimedia and agent-based user interfaces for persuasive technology applications and domains where the user interface may have emotive effects. Use of method is illustrated with a case study in health informatics for a persuasive technology application.

Emotional DesignResearch Papers

Drivers of Consumers' Emotional Engagement with Everyday Products: An Intensive Review of the Literature and an Attempt to Conceptualize the Consumer-Product Interactions Within the Emotional Design Process2017....................................................................................................................................................... iii

Emotional DesignResearch Papers

Developing Emotional Design: Emotions as Cognitive Processes and their Role in the Design of Interactive TechnologiesAmon Rapp · 2017In the last 20 years, the debate on the role of emotions in the field of industrial design has grown exponentially. Emotional Design emerged as the effort to promote positive emotions \(Norman, 2007\) or pleasure in users \(Jordan, 2002; Green and Jordan, 2003\) by means of design properties of products and services. According to Van Gorp and Adams \(2012\), design based on emotions can affect overall user experience deeply, since emotions influence decision making, affect attention, memory, and generate meaning. It is possible to identify two main approaches to applied emotional design. The first is based on the modification of object's aesthetic appearance or interface, the latter focuses on promoting fluent and engaging interactions.

Emotional DesignResearch Papers

Designing Products with Added Emotional Value: Development and Appllcation of an Approach for Research Through Design2017*In this paper a design approach is introduced for designing products with added emotional value. First, the approach is established, based on a theoretical framework and a non-verbal instrument to measure emotional responses. Second, the value of the design approach was assessed by applying it to the design of mobile telephones. Mobile telephones were found to be useful vehicles as people appear to have strong feelings about this product. A user study was conducted which resulted in the identification of two user groups ('trend followers' and 'security seekers') and for each group an emotional profile. Four telephones were designed which, for each group, either were intended to or were not intended to match the group's profile. Finally, these designs were evaluated with the nonverbal instrument. The results indicate that the approach is appropriate for designing products with added emotional value. The advantages and disadvantages of the approach are discussed and further research directions indicated*

Emotional DesignResearch Papers

Emotional Design in Web Interfaces2017In the area of human-computer interaction, over the last decade, there has been a growing interest on emotional factors, valuing above all the user experience. Emotions play a crucial role - in terms of both performance and influence - in areas such as attention, motivation, memory, decision- making and behavior. Therefore, not only emotion influences the interaction with websites but they also trigger emotional responses, and these responses can determine which website users choose. Therefore, were analyzed the emotional responses triggered in the interaction with Duolingo's interface (a learning languages website) taking into account the different components of emotional design, using data gathering instruments such as eye tracking and self-reporting methods. In this way, the present work intended to contribute to the design of interfaces that appeal in a greater extent to the users' emotions, in order to improve their user experience while increasing their level of engagement.

Emotional DesignResearch Papers

Positive Technology, Computing, and Design: Shaping a Future in Which Technology Promotes Psychological Well-BeingAndrea Gaggioli · 2017More and more of our daily activities depend on some kind of interactive device or digital service. Furthermore, the use of information and communication technologies (ICTs) is not limited to the long hours that we spend at the office. Our free time, too, has been increasingly colonized by technology-mediated experiences delivered through smartphones, tablets, and other personal wearable devices. Even sport activities have been infiltrated by technologies from fitness trackers to wearable action cams.

Emotional DesignResearch Papers

Designing Visceral, Behavioural and Reflective Products2017Designers and manufacturers often see con- sumption as the primary objective of a product – with implications such as discarded products, obsolete wastes, and ecological degradation. The paper aims to find the answer to the question, how emotional design can adapt the discarded and undesirable products into something valu- able in a long term? This paper presents a framework combining Chapman’s theory and Norman’s theory on three levels of emotional design to highlight what long lasting connection with products entails. A design approach is presented combing the Wabi Sabi philosophy that pro- motes the celebration of decay and damage. This is used as one of the design principles for the experiments conducted on discarded products. Through constant user interaction before, during and after the experiments the evaluation of design as an agent of transformation is done. The user conducted the evaluation based on the Kansei elements of looks, sound, smell, and feel of the product. The experi- ments confirmed that a long-term value is only achieved through redesigning and reconstructing the perception of people towards products on a reflective level, rather than the visceral and behavioural elements of the product. The research found attachment to the visceral and behavioural elements of a product instead of an emotional one was causing users to discard products faster than required. The research indicated that many people, including designers and manufacturers, are unconsciously focusing on usability (behavioural level) and physical look (visceral level) of a product that are easily replaced, than on a meaningful way (reflective level) to create and maintain long-lasting emo- tions. The research concluded with a proposition towards digitization of products which could perhaps be an all round solution to make products more appropriate to human emotions. Digitization could give products the ability to capture, store and then communicate the stories, journey and memories back, in order to empower people to understand the value of longer-term use of products.

Emotional DesignResearch Papers

The Potential of Virtual Reality for the Investigation of AweAnna Esposito · 2016The emotion of awe is characterized by the perception of vastness and a need for accommodation, which can include a positive and/or negative valence. While a number of studies have successfully manipulated this emotion, the issue of how to elicit particularly intense awe experiences in laboratory settings remains. We suggest that virtual reality (VR) is a particularly effective mood induction tool for eliciting awe. VR provides three key assets for improving awe. First, VR provides users with immersive and ecological yet controlled environments that can elicit a sense of "presence," the subjective experience of "being there" in a simulated reality. Further, VR can be used to generate complex, vast stimuli, which can target specific theoretical facets of awe. Finally, VR allows for convenient tracking of participants' behavior and physiological responses, allowing for more integrated assessment of emotional experience. We discussed the potential and challenges of the proposed approach with an emphasis on VR's capacity to raise the signal of reactions to emotions such as awe in laboratory settings.

Emotional DesignResearch Papers

Emotional Design in Multimedia Learning: How Emotional Intelligence Moderates Learning OutcomesJeya Amanth · 2016This study is designed as a preliminary study to explore the effects of emotional intelligence (EI) on achievement, perceived intrinsic motivation and perceived satisfaction when expose to an emotional designed Multimedia Learning Environment (MLE) that was designed to induce either positive, neutral or negative emotions. All three designs had similar content and narration but differed in visual element such as colour, font size, font style and images. Based on the findings, it was reported that students performed better in the design used to induce negative emotion (NegD design) followed by the positive (PosD) and Neutral (NeuD). There is no significant difference in levels of emotional intelligence towards these learning outcomes; however, students with Low EI performed better overall. EI only qualified perceived satisfaction when using a MLE designed to induce emotions and it was found that students with Low EI preferred the design that induces positive emotions. In addition, High EI students favored designs with emotionality (positive or negative) compared to neutral design. Index Terms—Emotional Design, Engineering Education, Emotional Intelligence, Multimedia- Based Learning, Aesthetics.

Emotional DesignResearch Papers

Emotions in Design for ValuesPieter Desmet · 2015The contributions to this handbook show that technology is not value neutral, as is often thought. In this chapter, we argue that the inherent value-ladenness of technology evokes positive and negative emotions of the people who encounter or use it, by touching upon their personal and moral values. These emotions enable people to make concrete practical and moral judgments and to act accord- ingly. In this chapter, it is therefore proposed that emotions of users and designers alike should not be marginalized as being irrational and irrelevant, but instead be embraced as valuable gateways to values. Emotions reveal those values that matter to our well-being given a particular design or technology, and they are an important source of moral knowledge by being crucial to our capacity of moral reflection. This chapter discusses six sources of emotions in human-technology interaction and proposes how an understanding of user emotions can support design processes. In addition, the chapter discusses how emotions can resolve the lack of moral considerations in traditional approaches that assess the desirability of technology. It is argued that emotions do this by opening the gateway to moral considerations, such as responsibility, autonomy, risk, justice, and equity. This means that moral emotions can – and should – play an important role in the development of technology and can be considered to be indicators of success and failure in value-driven design processes.

Emotional DesignResearch Papers

SMARTPHONE FOR SELF-MANAGEMENT OF PSYCHOLOGICAL STRESS: A PRELIMINARY EVALUATION OF POSITIVE TECHNOLOGY APPSILVIA SERINO, PIETRO CIPRESSO et al. · 2014In recent years, there is growing interest in the use of advanced technologies for suppor- ting well-being. The aim of this study was to test the efficacy of Positive Technology, the first application for smartphone and tablet that exploits the potential of new technologies and wearable biosensors for the self-management of psychological stress. 68 users who performed guided rela- xation or biofeedback exercises for at least 120 seconds were included in the sample. The stress management exercises performed with the application were effective in reducing users’ psycholo- gical stress level. It is possible to note a significant decrease in the arousal, associated with a con- comitant increase in the hedonic valence after the stress management exercises. A decrease in heart rate values was observed, although it was not statistically significant. Although preliminary, overa- ll these data suggest that even a brief stress management exercise carried out on a mobile application might be useful to reduce psychological discomfort.

Emotional DesignResearch Papers

Unconscious Human Behaviour in Product Design: Designers' Perception, Analysis, and Reflection2014The purpose of this paper is to evaluate a new perimeter of design thinking with respect to the value of unconscious human behaviour, as well as the direction for the development of innovative product design. In this study, Verbal Protocol Analysis (VPA) is used as a method to bring out into the open that somewhat mysterious cognitive ability of designers. Designers were asked to sketch a conceptual product design based on given design brief. The design brief consist with four images of interaction between user and products which are categorized into four attributes of unconscious everyday human behaviour. In this session, designers verbalized their thoughts, feelings and beliefs while doing their conceptual sketches. There are two objectives in this study. The first objective of this paper is to find out what words are generally used by designers to describe their perception towards the theory of unconscious human behaviour in product design. The second objective is to determine how designers reflect the theory by generating the innovative concept. This has led to the following implications: 1. The identification of general understanding and perception of the theory of unconscious human behaviour in product design, including the similarities and contradicting elements. 2. The development of an understanding on how these perceptions, expressed as an adjective, influences or can be used as a basis of identifying problem in design. The study has shown that in finding a fit between human values, designers should start to understand critically and look at every tiny factor existing in human unconscious behaviour. It is hoped the study will establish an understanding of the value of unconscious human behaviour, achieve a new knowledge and develop significant information on understanding the user’s implicit needs to design concept of an innovative solution. Key Words: unconscious human behaviour; design thinking; conceptual sketches

Emotional DesignResearch Papers

Unconscious Human Behavior at Visceral Level of Emotional Design2013In the near future, the emphasis on product design innovation will be on finding a fit between technology and human values. However, there is still a limited discussion available on the unconscious human behaviour as well as inadequate literature related to the visceral level of emotional design. The purpose of this study is to manipulate the respect to the emotional design, as well as the direction for the development of innovative product design. © 2013 Published by Elsevier Ltd. Selection and peer-review under responsibility of the Centre for Environment- Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Emotional DesignResearch Papers

Positive Psychology and Digital Games: The Role of Emotions and Psychological Flow in Serious Games DevelopmentAndreas Alexiou, Michaéla Schippers et al. · 2012In this paper we will discuss how positive psychology can contribute to the design of digital games and in particular training applications like Serious Games. While digital games have been known for their ability to deeply immerse users, stimulate the senses and tap into a broad range of emotions, it has proven rather challenging to use them as a vehicle for pedagogy. Relevant research is still at its infancy and many of the mechanisms that foster knowledge creation and enhance learning need to be mapped out before scripted in the game. The theory of psychological flow and the role of positive emotions in broadening people's thought-action repertoires bring some practical insights and pave the path for tackling some important design questions. Yet there are still major challenges and uncharted waters to be explored in order for the technology to deliver what has been promised.

Emotional DesignResearch Papers

Emotional Design in Human Factors and Ergonomics2010The concept of emotion is closely related to affect, which is an encompassing term and it consists of emotions, feelings, moods, and evaluations (Simon, Clark, & Fiske, 1982). The most important concept is probably emotion. Nevertheless, in psychology, the theories about emotion consider it a 'very confused and confusing field of study' (Ortony, Clore, & Collins, 1988) and thus there is no consensus on a definition. Various factors are associated with emotions, including subjective factors, environmental factors, and neural and hormonal processes. In this chapter, we make use of the summary of emotion provided by Kleinginna and Kleinginna (1981), which incorporates the key elements of definitions in psychology as follows: (1) Emotions give rise to affective experience, such as pleasure or displeasure. (2) Emotions stimulate us to generate cognitive explanations to attribute the cause to ourselves or to the environment, for example. (3) Emotions trigger a variety of internal adjustments in the autonomic nervous system, such as an increased heart rate and a decreased skin conductance response. (4) Emotions elicit behaviors that are often, but not always, expressive (laughing or crying), goal-directed (approaching or avoiding), and adaptive (removal of a potential threat).

Emotional DesignResearch Papers

Framework of Product Experience2007In this paper, we introduce a general framework for product experience that applies to all affective responses that can be experienced in human-product interaction. Three distinct components or levels of product experiences are discussed: aesthetic experience, experience of meaning, and emotional experience. All three components are distinguished in having their own lawful underlying process. The aesthetic level involves a product's capacity to delight one or more of our sensory modalities. The meaning level involves our ability to assign personality or other expressive characteristics and to assess the personal or symbolic significance of products. The emotional level involves those experiences that are typically considered in emotion psychology and in everyday language about emotions, such as love and anger, which are elicited by the appraised relational meaning of products. The framework indicates patterns for the processes that underlie the different types of affective product experiences, which are used to explain the personal and layered nature of product experience.

Emotional DesignResearch PapersUX of AI & Personalization

Nine sources of product emotion2007This paper introduces a framework of nine sources of product-evoked emotions, which each can be considered to be the outcome of a unique pattern of eliciting conditions. Three main theories of product affect served as the fundament for this framework that combines the two key variables ‘stimulus’ (related to the product) and ‘concern’ (related to the person). The framework of nine sources of product emotion can be used as a basis for understanding and exploring the complex and layered emotional responses often elicited by products and services. Because the framework is based on empirical evidence of how people experience emotions, and of how products elicit emotions, it can support designers in their efforts to design for emotions. In addition, the framework can be used to structure research efforts reported in the research literature and to identify opportunities for new research efforts.

Emotional DesignResearch Papers

EXPLOITING EMOTIONS FOR SUCCESSFUL PRODUCT DESIGN2007The ever-increasing competitiveness in product design is resulting in good product functionality and usability no longer being sufficiently effective differentiators in the market place. As a result stakeholder’s attention is shifting to other product attributes such as the pleasurable emotions experienced during interaction. Designing for product-emotions is a relatively new emerging field in product design which is however being accredited increasing importance because of its new product development and marketing potential. This research paper reports the research being conducted at the Concurrent Engineering Research Unit (CERU) in the Department of Manufacturing Engineering (DME) at the University of Malta (UOM) via a research project entitled Demo. This research contributes to this field with the development of a phenomena model of product emotion elicitation that will lead to the future development of the required knowledge to provide an envisaged computational Design for Emotion (DFe) support for designers.

Emotional DesignResearch Papers

Emotional Design; Application of a Research-Based Design Approach2006In this paper, we discuss an approach to ‘design for wow’ that focuses on the emotions that constitute a wow-experience. In this approach, the eliciting conditions of these emotions are used to define a product character with a high wow-impact. In addition to the approach, a measurable wow-index is introduced. First, a concept of wow is described in which wow is explained as a combination of fascination, pleasant surprise, and desire. The eliciting conditions of these three emotions are examined and combined to a ‘wow-appraisal.’ This concept is applied in the design of a mobile telephone. A combination of qualitative and quantitative research methods was used to formulate concern themes relevant for the wow-appraisal. These themes were used to create a layered product character and a prototype of the final design. An evaluation study demonstrated that the product designed with this approach rated higher on the wow-index than alter- native products.

Emotional DesignResearch Papers

REVIEW ESSAY: EMOTIONAL DESIGN by DONALD A. NORMANJohn Mueller · 2004The previous books do not need to be read to appreciate "Emotional Design," but that would enrich the feeling of synthesis that is reached in the fourth volume. Norman's past efforts have focused largely on long neglected usability issues, but now his work moves to combine functionality with aesthetics, and with rational explanation. Norman describes his personal journey in the final chapter on "Personal Reflections." I recommend that chapter be read first, as an orientation for newcomers to the everyday-things series, or as refresher for those who have read the earlier volumes.

Emotional DesignResearch Papers

From Disgust to Desire: How Products Elicit Emotions2003| Article · October 2003 | | | |-------------------------------------------------------------------------------------|--------------------------------------------------------------------|-------| | | DOI: 10.1201/9780203608173-c2 | | | | | | | CITATIONS | | READS | | 20 | | 1,281 | | 1 author: | | | | | Pieter Desmet | | | | Delft University of Technology | | | | 158 PUBLICATIONS 6,877 CITATIONS | | | | SEE PROFILE | | | | | | | Some of the authors of this publication are also working on these related projects: | | | | | Design - + Negative emotions for Positive experiences View project | | | | PHD Project View project | |

Emotional DesignResearch Papers

Pleasure with Products: Design based on KanseiSeungHee Lee · 1997When a designer starts to design the form of a new product, she needs to integrate many demands and wishes that the prospective users of the product may have. Not only technical and objective demands are important, but also aesthetic, emotional, and other experiential factors, some of which are hard or impossible to express objectively. In design practice, the designer has to balance between objective and subjective properties, between functional technology and emotional expressiveness, between information and inspiration. Design development by '*Kansei* (subjective criteria) science' or '*Kansei* engineering' is a new approach which originated in these conditions.

Emotional DesignResearch Papers